woof&ale

branding

web design

woof & ale

branding • web design

project scope

original brand identity
custom logo collection
typography suite & brand palette
custom brand assets
custom web design

woof & ale is not your average food truck – here you get to enjoy a beer with your best wagging-tailed friend. with an emphasis on quality and flavour, they pair their curated ales with homemade snacks for your furry companion and pub-style fare for humans, sourced from local farms wherever possible.

woof & ale needed a classic logo with a lighthearted nod to the past. inspired by the timeless warmth and ambiance of a cozy English pub, this branding will age into a lasting cornerstone for the mobile micro pub brand.

brand
personality

friendly
timeless
down to earth
cheeky
warm

meet the dapper hand-illustrated woof & ale logo in his quintessential old-timey finery, ready to welcome customers with a friendly nod hello and a freshly poured pint.

brand
in action.

the right colour palette, typography, and custom illustrative assets make for a statement food truck with easy recognition, universal appeal, and sophistication mixed with oddity.

a classic logo is just the beginning of a timeless brand
design system.

colour palette

woof & ale have an emphasis on fresh, uncomplicated ingredients and a relaxed atmosphere, we wanted to reflect that through a minimalist palette. the contrasting greens are inspired by the rolling fields of england and the coziness and familiarity of a classic english pub, while of course also lending itself to an instant association with fresh ingredients.

responsive logo suite

the best of both worlds with simplified versions of the primary design elements for smaller applications and a complimentary tagline logo to round out the woof & ale logo suite.

typography

inspired by woof & ale’s goal of bringing valued traditions of craftsmanship into the modern day in a novel and inventive way, we paired clean and inky traditional typefaces that look how they sound.

logo fonts

p22 stickley pro
text bold

tomarik
display line

broadsheet
regular

brand fonts

p22 stickley pro
text bold

broadsheet
regular

nobel
book

broadsheet
regular

brand presence
from print to digital.

custom brand gifs

woof & ale gifs are the perfect custom brand assets to encourage social media engagement & a bit of amusement for patrons while they unwind with their favourite folks.