broken heel

illustration

merch design

broken heel fest

illustration • event collateral

vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized purple wig and striking makeup with a strong smize. event collateral festival handbook merchandise sitting in a green bed of ferns.

project scope

original illustrations
custom merch design
editorial advertisement
social media assets
festival collateral

vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. custom illustrated editorial spread.

in this vibrant editorial campaign with supporting social content, custom vector illustrations of the festival stars, combined with a saturated summertime palette, evoke the joy and party that awaits you at broken heel. a festival dedicated to the beloved aussie classic and hosted by true australian queens, internationally renowned artists and entertainers.

vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. printed on a custom white t-shirt, shown mocked up on a t-shirt hung onto cactuses.
vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. printed on a custom cushion cover sitting on a pink bench seat in a palm springs desert setting.

colourful, retro, camp flat vector illustration craete the vibrancy and cartoon feel appeal to the younger generations, while the  retro, vintage feel appeals to a wider demographic.

vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. custom illustrated editorial spread.

brand
personality

fabulous
feisty
flamboyant
fun
fresh

vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized teal wig and yellow bustier, with fingers to lips. custom printed tote bag merchandise worn by stylish woman against a bold mural backdrop.
vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. mockup on large banner hanging from the side of city building.
vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. mockup on large banner hanging from the side of city building.

brand
in action.

the right colour palette, typography, and custom illustrative assets make for a statement design with easy recognition, universal appeal, and sophistication mixed with oddity.

vibrant original festival branding featuring custom illustrations of performer in drag wearing fabulous oversized orange wig and classic lbd, in a stunning shade of purple, holding a summery cocktail and smiling widely. custom illustrated editorial spread.

custom illustrations are the brand assets that keep on giving.

colour palette

the bright, happy, australiana-on-acid colour palette for broken heel fest.